
#214: Oliver McAteer, Partner & Head of Development at Mischief
Breaking and Entering Advertising Podcast
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Navigating Personal and Agency Branding
This chapter explores the interplay between personal identities and corporate branding, emphasizing the importance of work-life balance while pursuing professional passions. It highlights the significance of clear brand propositions and niche markets in advertising, alongside the speaker’s journey from journalism to the advertising industry. Additionally, the chapter discusses effective networking strategies and the necessity of creativity to secure opportunities in a competitive landscape.
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