The Importance of Empathy in User Research

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The best, most accurate data you can get is when you're in their environment. I think it's also that empathy factor because this book is full of stories where you just go, oh my gosh, like I can,. It's almost like, wow, I can smell that dente more, that burnt dente more stew in that dilapidated apartment. They kind of just go for it.

Steve Portigal challenges us to enjoy the silence when interviewing people. He teaches us the importance of rapport-building, and offers sage advice on how to do it. He shows us how sticking with an interview even when it’s not going well can sometimes bring forth the best data. He also reveals how a little empathy can go a long way in field research.

Secret Identity (8:08)
Origin Story (12:19)
What drives your curiosity? (24:53)
Roberta 'call me Bert's war story (29:28)
What's Ethnography (the "E-word") (38:32)
Rapport-building tips (46:51)
Brian's war story (55:21)
UX Superhero Name (66:28)
Habit of Success (75:06)
Steve's Corset War Story (78:39)
Best Advice (84:53)
Contact Info (88:33)

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