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43 - Attribution Doesn’t Tell the Full Story | ABM Conversations Podcast

GTM Live

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Customer Research Is the Biggest Mistake in Product Management

Customer research is by far one of the biggest misses in most, inmost marketing depart ments. A lot of companies are romantic about the idea that industry experience matters as much as it did in 19 80. I prefer people that have demonstrated experience in he or demonstrated qualities that i believe will make them successful in what we're trying to do.

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