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How Do You Think About Agile Research?
It's really interesting to hear how your team overcame that resistance and was able to insert agile research, or reserch in an agile manner, into product teams work flow. I do see it on two dimensions. First and foremost, of speed, compressing the time to insight. The second component that the team has been learning is agility as adaptability - being able to put together a solution right sized to the problem at hand. And i think that was a cracking that nut was one of the bigger issues with making research relevant.