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6min chapter
It Could Happen Here Weekly 162
It Could Happen Here
The Impact of Corporate Sponsorships and Changing Live Music Culture
This chapter explores how corporate sponsorships have transformed music festivals into commercialized events, diminishing their authenticity. It also discusses the changing landscape of music consumption for Gen Z, highlighting their financial and social barriers to attending live performances.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode