10min chapter

The Iced Coffee Hour cover image

Sam and Colby on Ghost Hunting in The Conjuring House, Demonic Possession, & Reaching The Afterlife

The Iced Coffee Hour

CHAPTER

Podcast Hosts' Merchandise Business and Content Strategy

The hosts delve into their merchandise business, discussing sales margins, exclusive deals with retailers, and revenue sources like AdSense. They share insights on limited-edition items and their unique approach to content creation, prioritizing authenticity and a minimalist filming style. The chapter also explores the changing perceptions of YouTubers and the platform's evolution towards mainstream recognition.

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