S10 E4: Meet Kelly Dill from Imaginary Ventures - A Venture Fund that Has Backed Skims, Glossier, Kosas, & More
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E-Commerce Evolution: From Performance to Authenticity
This chapter explores the transition in e-commerce from performance marketing to authentic brand building, emphasizing the necessity for differentiation and unique value propositions in a competitive market. It also addresses the ongoing need for innovation in the beauty sector and concludes with opportunities for audience engagement.
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