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77 - Not All MQLs Are Created Equal | Demand Gen Live S2 x07

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Is There a Difference Between Declared Intent and Cold Targetd?

The first thing to think about is intent. It seems like, it seems like where the market has been moving is in two places. And i talk to people that are like, it helps to prioritize accounts. But honestly, re you know, our conversion rates on that is just about the same as cold ot bount - which i find hilarious. I mean, what's your take on maybe why it converts at the same rate as cold?

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