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Episode 1467 - Starting an older adult fitness class

#PTonICE Podcast

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How to Be a Member of a Fitness Community

You will be shocked at how many folks are not a member of a fitness community, but expect to go in and build their own community under the shield and umbrella of an existing business. Most fitness communities and facilities are not catering to the older adult demographic. When this gym is empty, aka they are paying for an empty building, you can fill that with a really cool, unique demographic. It's going to be much better received than if you're just some random PT dropping in.

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