How The SWT Tool Saved My Business In 2008
Scaling Up Business with Bill Gallagher
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Navigating Business Crisis with Strategic Adaptation
This chapter recounts a CEO's experience during the 2008 financial crisis, showcasing how they leveraged the SWT tool to reevaluate their fashion jewelry business strategy. Through focusing on market trends and adaptability, they transformed their product line to achieve significant growth despite challenging circumstances.
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