4min chapter

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474. All You Need Is Nudge

Freakonomics Radio

CHAPTER

How Successful Is Nudging?

In an experiment in souti arabia, husbands are allowed to have the final word on whether their wives work outside the home. A small nudge correcting that misperception can inaugurate large scale change. How successful is nudging and why is there the need for so much nudging? We should talk about sludge, the epic show down nudge versus sludge.

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