Gold, Silver & Spinach: TV Shows As Marketing
Under the Influence with Terry O'Reilly
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Cruising to Fame: The Love Boat's Influence
This chapter explores the significant impact of the 1970s show The Love Boat on the cruise industry, highlighting its origins and marketing influence. It also details the journey of a pawn shop owner striving to launch a reality TV show that transformed perceptions and viewership on the History Channel.
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