Empowering Innovators: The Role of Agency in an AI-Driven World

Episode 60: Can you really build an $8 billion SaaS startup by yourself using AI agents? Nathan Lands (https://x.com/NathanLands) sits down with Matan Grinberg (https://x.com/matansf), a physicist, AI founder, and creator of Factory AI—one of Silicon Valley’s best-kept secrets. Matan has published papers alongside luminaries and built a company trusted by top VCs and tech insiders.

In this episode, Nathan and Matan dive deep into the power and practicality of Factory AI—an agentic software platform that allows anyone to build full-featured SaaS applications using only natural language. After years of focusing on large enterprise clients and remaining under the radar, Factory AI is now opening up to everyone and revealing what’s possible when state-of-the-art “droids” (purpose-built AI agents) collaborate to automate the entire software development lifecycle. Watch them attempt to build a DocuSign competitor in minutes live on the show, and explore how AI is changing the future of engineering, entrepreneurship, and creative problem-solving.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd

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Show Notes:

• (00:00) Enterprise-Focused Product Expansion

• (05:45) Engineering Task Automation Tools

• (07:01) Quick Project Setup Outline

• (10:43) AI Revolutionizing Software Development

• (14:29) Customer-Centric Problem Solving

• (18:10) Progress Through Efficiency Improvements

• (19:22) Agency: The New Success Metric

• (24:54) Expanding Product to Small Teams

• (25:38) Unified Platform for Software Development

• (30:44) Importance of Foundational Knowledge

• (33:55) Technology: Rise, Apex, and Decline

• (35:40) Future Technology Beyond Smartphones

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Mentions:

• Want the ultimate guide to use Gemini's game-changing features? Get it here: https://clickhubspot.com/wdn

• Promo link for 14 day free trial w 10M extra free tokens: LINK

• Matt Grinberg: https://www.linkedin.com/in/matan-grinberg/

• Factory: https://www.factory.ai/

• Docusign: https://www.docusign.com/

• Shaun Maguire: https://x.com/shaunmmaguire

• Sequoia: https://www.sequoiacap.com/

• Datadog: https://www.datadoghq.com/

• Sentry: https://sentry.io/

• Perplexity: https://www.perplexity.ai/

Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw

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Check Out Matt’s Stuff:

• Future Tools - https://futuretools.beehiiv.com/

• Blog - https://www.mattwolfe.com/

• YouTube- https://www.youtube.com/@mreflow

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Check Out Nathan's Stuff:

• Newsletter: https://news.lore.com/

• Blog - https://lore.com/

The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano