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5 Lessons from MrBeast for Marketers
Marketing Against The Grain
The Hook and the Exceeding Expectations of Mr. Beast
The first part is really the hook. The second part that I think Mr. Beast does really well, and again, is a really great lesson for all of the marketing mind and people who want to try to get better at their craft is to meet expectations and then exceed expectations. So if you go watch Mr. Beast videos, the thing you'll see in the first 20 seconds is he sets up the entire rest of that video. He says, we've just bought a million balls and we put them in this pool and that someone's going to jump in and try one million dollars right? Whatever it may be. And so you're like, instantly engaged because I've clicked on it for
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