The Podcasting Gold Rush

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This chapter explores the surge in lucrative podcast deals, highlighting a $125 million contract involving a major musician and collaborations by NFL players. The discussion examines the evolving landscape of podcast exclusivity, audience expectations, and Spotify's role in reshaping the financial dynamics of the industry. It reflects on the success stories of various podcasts and the implications of strategic investments in the medium.

The NIA boys discuss Telegram & Pavel Durov, $100m Podcast Deals (Alex Cooper, Kelce Bros), & Costco Japan

Timestamps:

(00:00:00) - Intro
(00:01:51) - Meme of the Week
(00:08:17) - Telegram Founder Arrested
(00:31:35) - Censorship vs. Misinformation
(00:48:35) - $100m Podcast Deals (Alex Cooper, Kelce Bros)
(01:06:34) - Costco In Japan

1) Pavel Durov, Telegram founder, arrested in Paris

• Warrant out since July

• Charged with crimes happening on platform

• Raises questions about platform liability

• Free speech concerns vs. content moderation

• Key issue: Telegram's encryption approach may have led to arrest

2) Telegram's encryption dilemma:

• Not end-to-end encrypted by default

• Secret chats require 4-5 steps to activate

• Group chats (200k users) & channels aren't E2E

• Helped growth, but now govt pressure

3) Podcast acquisition frenzy continues:

• Alex Cooper (Call Her Daddy): $125M deal with SiriusXM

• Travis & Jason Kelce: $100M deal with Wondery

• Podcast power law: Top 25 shows = 50% of US listens

4) Spotify's podcast strategy:

• Spent $1B+ on tech & content since 2019

• Goal: Diversify from music, own more content

• Mixed results: some hits, many misses

• Now pivoting to more sustainable deals

• Example: Trevor Noah's new contract structure (recoup + rev share)

5) Costco opens in Okinawa, Japan to MASSIVE crowds

• 5-hour line just for parking

• Why so popular? Bulk buying, Kirkland brand, low prices

• Adapts to local market (e.g. amazing prepared foods)

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