Bringing Web3 to 3 Billion People, With Spencer Gordon, Group Vice President, Consumer Connections at Anheuser-Busch
Gen C
00:00
BudLite Is a Great Example of a Brand That's Changing the Environment
BudLite started its Web3 journey last year in Super Bowl by having the first ever NFT in a Super Bowl commercial, which is like a really cool experience and kicking off around NFL. And then basically over the course of the year, inviting people into a pick-up game where you buy an NFT or if you're a holder of one of our earlier drops, you get the NFT for free that you can claim. So from this perspective, we invited our holders to do it. We also talked about it on our social media channels as BudLite because we're promoting the BudLite NFL cans and creative and partnership. The players that we have are talking about
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