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EP10 (GUEST) – Jon Morgenstern, EVP Head of Investment at VaynerMedia, Why agencies have more opportunity than ever, Netflix’s disappointing ads decision, How creators will win in the next 5 years

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The Evolution of Social Media

Ty Bell: It's funny to know about the early days. I remember like back in the shift graph fact social days, we actually hired a lobbying firm to go and try to pitch politicians to higher shift for their ads. And they only knew how powerful it was. They laughed at us. He says creative is literally the sole variable there in terms of organic distribution.Bell: If you want to open up that pie, it's really a creative game now more than force serve.

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