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Using a Consultant or Agency to Build a Strategy and Reach Your Audience
You're going to spend a lot of money and not get a lot of return if you don't have it right on the front end. Any agency or consulting worth their solt will tell you, we have tstart with research. You know, let's understand this audience so that we know the things that are goin to answer the question of who do we go after? Who are our influencers, you know what? What kind of content are they going to consume?"