The understanding of these imprints is based on more than 25 million data poidents from your research. And how did you take that data and develop these sparcotypes from what you amassed, the data that you amassed? Yes, so the sparcotype started out as a hunch, as everything does a and then i started busiy looking at list of jobs and industries and titles and deconstructing all of them saying, what's underneath? Tat what's underneath, at what's underneath at so the early part of it, the early identification that goes from thousands of possibilities down to ten, was really my own internal work. Then showing it to different people and talking to a lot of