Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game
Masters of Scale
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Navigating the Landscape of Women's Sports Leagues
This chapter explores the interplay between the WNBA and men's sports leagues, analyzing how their concurrent playoff seasons influence fan engagement and market growth. It also examines the NWSL's evolving structure and the implications of ownership changes, alongside the marketing strategies that aim to enhance visibility for women's sports. Through discussions of player marketability, fan loyalty, and the unique dynamics of women's leagues, the chapter offers insights into the challenges and opportunities that lie ahead for women's professional sports.
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