94 | 5 Steps To Making Business Simple
The Obvious Choice
00:00
The Problem With Confidence in Your Package
"If you want to go somewhere where people have a lot of confidence in their packages, I recommend you go to a nude beach like the one that I was at over the weekend," he said. "I really have no way of knowing what's an attractive or good looking package or not a good looking package." If your thing is very cheap or automated, you have a much worse chance at solving their problem,. which is going to make your entire business harder. It does not matter whether your thing is cheap or not cheap, automated or not automated. The only thing that you get judged on is whether you successfully help them solve their problem".
Transcript
Play full episode
