The cover right here. Yeah. I think it's amazing. I didn't like it. My publisher told me, he said, look, you know, this is when Extreme Ownership is coming out. Nobody knows how good a bark book is going to do. He had some example of some book that Oprah Winfrey was on her show at Oprah Winfrey's Peak of her show saying, this is an incredible book by this book. So only the public knows. That's why the viral thing, the creating viral thing, which is interesting because you talk about creating viral things and you're able to pull it off sometimes. But even the great Ryan Hall day two weeks ago was saying
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Ryan Holiday is the bestselling author of Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world.
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