The Importance of Being Objectively and Irrefutable

The cover right here. Yeah. I think it's amazing. I didn't like it. My publisher told me, he said, look, you know, this is when Extreme Ownership is coming out. Nobody knows how good a bark book is going to do. He had some example of some book that Oprah Winfrey was on her show at Oprah Winfrey's Peak of her show saying, this is an incredible book by this book. So only the public knows. That's why the viral thing, the creating viral thing, which is interesting because you talk about creating viral things and you're able to pull it off sometimes. But even the great Ryan Hall day two weeks ago was saying