Dan Greenberg said it best, “A lot of advertising is pretty negative — it’s not very human-centric. Everything we've done at Sharethrough is about trying to build a human-centric, really positive advertising ecosystem.” Dan is the CEO and Founder of Sharethrough, a digital advertising company with an eye on making ads less invasive. On this episode of Marketing Trends, Dan discusses the importance of ads seamlessly working with the end-user and why native advertising is quickly becoming the only form of advertising.
3 Takeaways:
- Sharethrough advertising is a performance supply source that helps companies benchmark success through native advertising
- The more connected devices are to consumers’ daily lives, the less intrusive the advertising needs to be
- As mediums progress, native advertising is becoming the only viable advertising option
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