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Is There a Future for Privacy?
When the internet is first introduced in the commercial sphere, it's not at all clear that it's going to be a surveillance medium filled with ads. But subsequently, that became a very plausible business model. And then after that, people started telling tales that it was the only way to go. So the history rather than being contingent is often told as what necessarily had to happen. That necessity captures something of the dynamism of the internet.