You've Got to Do the Groundwork

Clive: There's no easy way to do this totally. I've seen many syk helth and safety initiatives, back to the cod i used earlier, e a, literally am undermined and treated with cynicism because they didn't do that work first. All the well intended, often the well intended initiatives, we'll have no lasting impact unless you've actually got that upfont. Unless you've got the trust up front. Can you tell us a bit more about fear and trust? Yes.