The Importance of Getting Data Early on to Inform Decision Making

For a very early stage product, where you don't have a product in the market, i think it's helpful to do use a research and create prototypes. And then once you're in the market, there's obviously different tools that you can use to collect that feedback. For me, going back to true validation is when some one pays for your product. It's the ultimate validation. If i show someone a new design of a fuature i'm working on and say, yes, this pretty cool,. I would use it. My preferences and tools that help you study real paying users that you have.