Advice for Kids IP Producers Starting Out in Roblox

In this latest episode of the Kids Media Club Podcast, our hosts Jo, Andy, and Emily chat to Ricardo Briceno, the chief business Officer at Gamefam. They discuss how kids brands can leverage the enormous potential of Roblox. They compare and contrast the platform with YouTube, and explore whether the rise of video on Roblox might mean that brands will not need to launch on other platforms such as TikTok and YouTube in the future. This is a great place to start if you've ever wanted to know more about Roblox's potential for Kids' brands.