2min chapter

The Bootstrapped Founder cover image

126: The SaaS Market Maturity Paradox

The Bootstrapped Founder

CHAPTER

Sass Market Mature Paradox - The Ultimate Blue Ocean Strategy

Sass businesses are most impactfull in entirely new markets and the markets that they've been serving for a long time. Anywhere in between these two extremes, starting a new sass business has the potential to create a product with reduced effectiveness. Sass companies solve problems in those markets in one particular order. Processes that take weeks or months can now be solved within minutes.

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