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2min chapter
Nerd Alert: The Extraordinary Cost of Dull
The Marketing Architects
The Emotional Impact of Advertising in Regulated Industries
This chapter explores the lack of creativity in advertising within regulated industries like banking and health insurance, emphasizing the need for emotional engagement to enhance effectiveness. It also discusses the implications of AI in advertising, highlighting both the risks of generic content and its potential to boost creativity.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode