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Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 1 |
The Audiobooks Podcast
Blue Oceans: A Study of the Pattern of Blue Ocean Creation
Researchers studied more than 150 strategic moves made from 1880 to 2000 in 30 industries. They found a consistent and common pattern across strategic moves for creating and capturing blue oceans. Small and large companies, by young and old managers, created the "blue ocean," they say.
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