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SE4 EP25: Clean Origin is a D2C Brand Disrupting the Jewellery Industry with Lab-Grown Diamonds
2X eCommerce Podcast
How to Buy Diamonds That Are Certified by the IGI
We use the exact same laboratory that certifies mine diamonds. They're also cut by the same cutters is cut. Diamonds though our makes tend to be a lot better, because we're more careful. A few have asked Alex, why don't you use the GIA? Well, the GIA refuses to give an exact grade for lab grown diamonds. I think they're part of the entrenched mining interests. And so we hope to use them one day too. But I can't say to someone, your stone is either one of these three colors. That's not honest.
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