Discussion on WNBA media dollars and growth of women's sports, followed by State Farm insurance ad

Episode 413 of the Sports Media Podcast features Michael Nathanson, the co-founder and senior managing director of research firm MoffettNathanson. In this podcast, Nathanson, one of the top analysts in the country when it comes to the media sector, discusses the NBA media rights deal and how it effects each of the players, Disney/ESPN, Amazon, NBC Universal and WBD; why he does not think the Olympics will pop; what the floor is on the number of pay-TV households in America; Netflix in the NFL space and why it’s only the beginning; the WNBA media rights deal; is there anything to indicate the sports media rights bubble will burst; can the NBA deal be monetized longterm; WBD's strategy in a post-NBA world, and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Stitcher, and more.

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