In our parents generation And and your grandparent generation They grew up in a situation where to be successful in business people fucking lied. When you when you hear people say money is evil it's not that they don't understand money It's that they were conditioned to think that because the way business was being done. So if I get if I get screwed over by a company Or I get a product that doesn't stand up to what I think that it should it's very hard for me to talk to my friend in New York. There's ever lasting new customers Mm-hmm, right because people can’t communicate amongst each other.