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101: The Last Detail with Stephen Hackett
Thoroughly Considered
The Importance of Personalization in Product Design
People accessorize with a case that they like. That's why the iPhone case market is as big as it is. And it's why people do stickers and cases on their laptops. It's different than an iBook that maybe came in bright orange and had a handle, right? Like, or an iMac that was felt felt alive and in a way.
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