Turbo Text - How to Monotize Customers Overnight

The founder of the company, scott cook, is still actively involved to this day. He asks every ceo and every one on one, how can i best help you and the company? And he will work with our product teams to help get new innovations out o the door. So what we ended up doing was giving the federal return away for free and then monotising through state and other products. At the time we did that, we were making 29 dollars a return. And if you fass forward to to day, we make about 58 dollars a return, and the average margin is 65%.