The Unconscious Mechanics of Creativity

We live in the here and now much less than we tend to think. Imagination isn’t the exception in our daily lives; it’s our default setting. Far from being a faculty used only in creative endeavours, the imagination is used constantly when we reminisce, anticipate, plan, daydream and read. Yet only now are we beginning to understand exactly how it works.

From hallucination to sleepwalking, REM to delusions and the curious case of the mind’s eye, neuroscientist Professor Adam Zeman guides us through the latest science of imagination. Drawing on research in neuroscience, the study of human origins and child development, he shares how the human brain is above all else a creative, imaginative organ – and why we have evolved to share what we imagine.

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