The Power of a Brand

Ten years ago was about devitees by mail. The attributes change, but the benefits are the same. It's fast, it's easy, it's entertaining. It delivers great value. And how did we want you to feel? We want you wanted you to be delighted. I joked that neve savage, my brand partner, would tattoo that to my forehead. Toto nicely remind me about the product that we were trying to build. So here is that brand pyramid. i think brands are incredibly powerful.