How to Have a Conversation With a Member Brand

On this week’s episode of Big Noises from Media Voices we hear from Michelle Manafy, Editorial Director at Digital Content Next (DCN), the trade organisation for premium publishers.

Michelle started out as a journalist. The rise of digital media saw her embrace the changes and after working for a range of publications, from alt weeklies to B2B titles, she joined what was then the AOP to help premium publishers on their digital transition. She now manages online content and events for the group. More than a decade in, Michelle still has hope for the media, but is frustrated by many of the publishing practices she sees. “Now we’re in a world where two thirds of our job is to rise above the noise. ‘Listen to me. Look at me’ right? Are we providing a value exchange? When people give us that gift of their attention, do we provide them with value… was it worth their time?"