We're joined by Ian Landsman, from the Mostly Technical podcast, joins us to chat about Outro.fm and Helpspot. We talk digital fatigue, the challenges of maintaining an online presence, the importance of building a community around shared interests, finding the right audience, and balancing personal goals with business objectives. As Brian prepares to launch Builder Methods Pro, we debate the value of community feedback and the potential for unforeseen opportunities in creating content online. Ian talks with us about the development of Outro.fm as an all-in-one solution for podcasters, the importance of building a membership community, the production side of podcasting tools, and the challenges faced in the podcasting market. Also: the difference between one-time sale products (courses) and SaaS.
Timestamps:
- (00:06) - The pre-show is the show
- (00:23) - Quitting Twitter
- (06:19) - Redesigning his website with AI
- (07:53) - Deciding on what a channel is for
- (13:59) - Chasing views and likes
- (20:58) - What are we up to this week
- (29:36) - Why subscription and community vs team training and consulting
- (50:32) - What should the premium content be for day one?
- (57:08) - What is Outro.fm?
- (01:15:04) - Who are Outro.fm's competition?
- (01:21:47) - Selling sponsorships for podcasts as a product
- (01:25:43) - The bet on how much revenue you'll get from your work
- (01:43:59) - Step 1: Become famous
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