FounderPath: How to Be a Successful SaaS Company

The ability to use your stock for M&A is powerful. And it's been a massively tool of IRR for us. Your ability to incentivize your employees in a liquid, whether it's ours or us or options, is helpful because it means something. The downside is the compliance, the notoriety, it's not that fun. You've got to tell your competitors every quarter what you're doing with SUCKS. That's Sucker.