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#33 Levi Strauss: The Man Who Gave Blue Jeans to the World
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During the Gold Rush, People Paid in Gold Dust
In the early years of Levi Strauss' business, people paid in gold dust. The store owners would use the dust to pay their own suppliers. In essence, Levi and other merchants acted as bankers for their own customers. "I'm just not in the business of trying to make predictions because I think it's just not, you just can't"
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