During the Gold Rush, People Paid in Gold Dust

What I learned from reading Levi Strauss: The Man Who Gave Blue Jeans to the World by Lynn Downey

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[0:01] Levi was one of the men who set that firm foundation

[17:35] I do not have at this time a specific occupation...I will share the fate that has been assigned to me

[22:29] Enduring hardship for the ultimate goal

[29:24] A hole in the market

[42:00] Levi starts his business cold

[54:18] The dangers of shipping by sea

[1:04:42] Inventing Jeans by accident

[1:10:00] Overnight success 20 years in the making

[1:17:40] How Levi was able to serve customers who were illiterate or spoke another language

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