19. Scaling Cheat Codes for Success in Government Contracting with Mike Bergen
All Quiet on the Second Front
The Importance of Getting Your Partner to Have Skin in the Game
It's a huge mistake people make where they're like, hey, I'm partnered with AWS and you know, no offense to AWS. Make them ask for something internally and put a little bit of their reputational risk on the line or else it's not real. And at some point, if you're flashing around to logo of a partnership, someone is going to come calling and he showed me that this fucking thing is real. Yes, you can't hide it. If it's not buying product, then and maybe you have to do this as a small company, right? Do something, we build bonds over doing hard things together, truly.
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