The Relationship Between Customer and Product Marketing

A happy customer will do one of two things and they'll either expand naturally, or stop talking to you. One of the ways that we drive up sell dollars is just by getting more data into our system long so it was a, as an observability solution for DevOps engineers. It's about uncovering opportunities to get in touch with those customers understand why they're happy, make them even happier where possible. So I like that framing because it's not one I've heard very often so thanks for that. But on the concept of this kind of your focus on the funnel, would you say as a customer market or you're more focused on catching customers before they fall out of the funnel