EP 37: Selling Courses: Free Course or Free Webinar - What Works Best?
Online Course Empires
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How to Use Free Courses and Free Webinars to Increase Sales
If you're creating an online course, think about it as an opportunity to have more of a prolonged learning experience. If you are more of a course creator, that is more instant and dynamic in your learning outcomes, then you might want to look at using a webinar. Regardless, both these models need a lot of effort to fill those spots. Your marketing has to be on point. As you fill that course, as you fill that webinar, just know that the bucket is always going to empty. And if they show up and they have a great experience, you can expect to see those sales off the back end of either of these models really increasing over time.
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