The Roots and Realities of MLM

This chapter explores the historical origins and evolution of multi-level marketing (MLM) from the colonial era to modern practices, particularly highlighting a significant 1945 convergence in the industry. It examines the gender dynamics, recruitment strategies, and societal implications of MLMs, emphasizing how they mask investment schemes under the guise of product sales. Additionally, the chapter contrasts the individualism inherent in MLMs with the collective organizing efforts of labor unions in response to socio-political movements of the time.