Ever catch yourself complaining about how much you paid to sign up for a race? Here's the inside story.
Phil Dumontet is a 2:42 marathoner, the founder of Boulderthon, and the CEO of race management and timing company Brooksee.
Personally, I believe Brooksee's timing technology is going to revolutionize road racing in the future.
In this episode, we talk about:
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The day-to-day of a racing management company CEO: managing races, training teams, and building partnerships
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Race marketing and differentiation, with a look at Portland and Boulderthon's strategies
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Race planning, permitting, and the economic impact Boulderthon has
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Requests runners have of races, like bringing Grammy Award-winning artists to the after-party
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Reducing race entry fees, exploring membership models, and increasing loyalty programs
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Race timing technology, including RFID mats and handheld devices
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Improving spectator experience at endurance events using real-time data and tech
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Links & Resources from the Show:
Thank you to 2Before!
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Thank you MOBO Board!
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I was recently at a weekend physical therapy workshop (lol I was the only running coach) and learned how important (and rare) this simple movement is. Save 10% with code STRENGTHRUN10 at checkout at moboboard.com.