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3 Digital Strategy Lessons from Epic Games and NetEase (168)

The Tech Strategy Podcast

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The Importance of Localization in Gaming

Most of these games are coming from abroad at that point. So this is like Hollywood putting their games into China. World of Warcraft, Blizzard, all of that stuff. They come to China. They've got to get a regulatory approval. And then it turns out that's a really good business model because someone's playing with their character for 10 years in a game and they're buying little goods all the time. That's how kind of gaming in China emerged and got funded.

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