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Overwolf: Building the All-In-One UGC Ecosystem

Naavik Gaming Podcast

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The Evolution of the In-Game Apps Business

This chapter discusses the evolution of the in-game apps business, from building everything in-house to focusing on building an app engine. It covers the development of overlays, telemetry, developer tools, distribution capabilities, and promotion services. The chapter also explores the future of distribution in the Overwolf ecosystem and the integration of apps within game UI for retention, engagement, and monetization.

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