How to Deliver Value Through High Quality Products with Jeff Raider of Harry's
For Starters with Alexa von Tobel
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How Harry's Launched a Microsite
Harry's is a democratic brand, so not sure invite only would really make sense for us. We said maybe before we launch, what we could do is tell a bunch of our friends about this. That's fun and interesting. And after a week, we had 100,000 people signed up on an email list. So people told their friends, told their friends. The whole idea that we had around building an XGNC company was actually being run by the FGC team.
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