78: The Etymology of Reverse ETL & Why It’s a Key Piece Of The Modern Data Stack with Boris Jabes of Census
The Data Stack Show
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Reverse Five Tran an Reverse San Ere
Reverse five tran is the name of a software that connects your data warehouse. The term was coined by one of its first customers, who were working with fishtown analytics to develop cool data stock. It's been used in marketing since at least 2000 but has now become an industry standard.
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